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Essentials Launch

OCTASMART® REVEALS ITS NEXT GENERATION OF INNOVATIVE SLEEP PRODUCTS WITH NEW ‘COMFORTABLY AFFORDABLE’ OCTASMART® ESSENTIALS COLLECTION

THE LEADING SLEEP COMPANY, OCTASMART® CONTINUE TO INNOVATE REVOLUTIONARY SLEEP SOLUTIONS, RE-IMAGINING THEIR SIGNATURE COMFORT TECHNOLOGY WITH THEIR NEW OCTASMART® ESSENTIALS RANGE; CREATING AFFORDABLE SLEEP SOLUTIONS FOR EVERYONE.

As pioneers of smart sleep science for over 15 years, leading sleep experts from OCTAsmart® have reimagined their patented Octaspring® Aerospace technology in a new design that offers the same sumptuous support without costing you or the earth. Not only does it deliver expert technology at affordable prices but it is also one of the eco-friendliest sleep collections crafted by OCTAsmart®’s experts in their commitment to caring for the consumer and the planet.

Inspired by the challenges of the current market, OCTAsmart®’s leading sleep experts went back to the drawing board to re-engineer the power of their signature Octaspring® technology with a mission to create the next generation in the OCTAsmart® family; OCTAsmart® Essentials. Harnessing the power of Octaspring® Aerospace technology, OCTAsmart®’s sleep experts have created a range of sleep products from mattresses, toppers and pillows that are powered by a comfort layer of 10,000 open cells called Octacell™. The flexible open cell structure of the Octacell™ layer delivers unrivalled support and pressure relieving comfort, distributing weight across its sophisticated design. Additionally, its innovative Octacell™ technology promotes natural air circulation, which helps you to reach the optimal sleep temperature and so, as a result, fall asleep faster, for deeper, longer sleep – proven in a number of sleep studies performed on Octaspring® technology.

Rising above and beyond the challenge to deliver affordable comfort, OCTAsmart® Essentials takes pride in being OCTAsmart®’s most environmentally-friendly sleep solution to date. Its dynamic design embodies the essential elements for affordable comfort, and thanks to its 25% lighter structure, it vastly reduces the carbon footprint of each mattress, topper and pillow in comparison to its standard foam competitors. ‘Thanks to its Octacell™ technology, the Essentials range helps us to cut 20kg of CO2 for every mattress we make,’ notes Greg Suthern, CEO of OCTAsmart®. That’s the equivalent of planting two trees for every mattress the company make. With OCTAsmart®’s brand reaching over 40 markets and the increasing number of mattresses that are sold annually, the amount of CO2 emission that OCTAsmart® have the potential to offset is the equivalent of planting a small forest.

With a range of six products, the OCTAsmart® Essentials mattress, mattress topper and pillow are re-imagined in two designs for two different comfort feels at the same comfortable price. These two choices of firm or plush comfort means consumers no longer have to compromise on their comfort; a novelty for current market trends.

OCTAsmart® Essentials will be rolled out with selected retailers in key markets in the Q3 of 2020.

Check out the new website www.octasmartessentials.com and discover the cloud-like comfort of OCTAsmart® Essentials; designed for essential comfort, for extraordinary sleep, for everyone. And you can find the original OCTAsmart® collection on www.octasmart.com

About OCTAsmart®:

OCTAsmart® is one of the world’s leading sleep company with the smartest of sleep science at the center of its unrivalled innovation across the global sleep industry. The continual regeneration of OCTAsmart®’s product portfolio is powered by their patented award-winning Octaspring® Aerospace technology, recognized as the only true sleep innovation to be created in decades. Sparking a revolution in the sleep industry, OCTAsmart® launched the first mattress in a box in 2002 and have continued to redefine the concept of comfort ever since with a diverse offering of versatile solutions from budget to luxury designs. Since their initial success in 2002, OCTAsmart® has become a world-renowned sleep brand expert, expanding its reach across 40 markets worldwide thriving as the fastest growing sleep brand that is on a mission to change world comfort one soothing sleep at a time.

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